The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their organization.
The ARGroup of Search Companies is a leading talent search firm specializing in accounting, finance, and actuarial roles for the insurance industry. Launched in 1998, they have deep industry expertise and connections and excel at identifying candidates who bring the skills, strategic insight, and leadership qualities needed to align with a company’s values, culture, and long-term objectives.
The ARGroup joined the EZY Marketing family in 2016 when they reached out for help with social media. They already had a well-established presence on LinkedIn but sought to increase online visibility by expanding to other platforms, including Facebook and X (formerly Twitter), and improving their Google Business Profile. What started as a short-term project soon evolved into a collaborative partnership, and together, we developed a comprehensive marketing strategy.
The content process begins each month by writing an informative and thought-provoking blog, positioning the ARGroup as a thought-leader in their niche. These blogs not only provide meaningful content but also boost search engine optimization (SEO), driving more organic traffic to their website. The ARGroup gets extra mileage out of that content by including it in their monthly email newsletter and as social media content. We also produce a quarterly newsletter to spotlight job postings and engage clients and candidates with industry insights.
In 2023 we launched a LinkedIn newsletter to help reach a broader audience with information about networking and the job search process. Earlier this year, we collaborated on a rebranding campaign to make the ARGroup’s graphics more modern and appealing to top-tier talent. Most recently, we began working with the ARGroup to produce custom videos at conclusion of each retained job search, highlighting the process and key statistics that resulted in a successfully completed search.
What started as a simple request has continued to evolve over eight years into a long-term partnership. Together, we’ve built a cohesive marketing strategy that reflects the ARGroup’s expertise and enhances their brand visibility across multiple digital marketing channels. It’s been an exciting journey watching their business grow and evolve, and EZY Marketing is proud to watch their ongoing success.
For more information about the ARGroup visit www.theargrp.com.
To connect with EZY Marketing about your digital marketing needs, contact us.
