The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business.
Apex Accounting and Consulting, based in Green Cove Springs, Florida, specializes in providing comprehensive remote bookkeeping services tailored to the unique needs of small to midsize companies. With specialized expertise in bookkeeping for retail agencies, wholesalers, and the insurance industry, Apex offers solutions that streamline payroll, accounting, and operations to help businesses achieve success. Backed by over 20 years in business, the firm is led by a QuickBooks Certified Pro Advisor with more than three decades of experience in accounting and business management.
Apex partnered with EZY Marketing in August 2024, to develop a strategic marketing plan to enhance its online and social media presence. EZY Marketing’s social media team established a company LinkedIn page and took on the challenge of improving their weekly content on both LinkedIn and Facebook. This included designing custom graphics, crafting compelling captions, and using hashtags to boost engagement. By implementing a content calendar, we consistently plan, schedule, and organize their social media efforts, ensuring a branded, cohesive, and continuous online presence.
EZY Marketing also worked with Apex to launch a blog on their website to both provide valuable content to potential clients and enhance search engine optimization (SEO). Each month, the content creation process starts with writing an informative and thought-provoking blog, positioning Apex as a trusted thought leader in their industry. These blogs not only deliver meaningful insights but also increase organic traffic to their website.
To complement this effort, EZY Marketing launched a monthly email newsletter designed to engage a broader audience and showcase the advantages of remote bookkeeping services. This cohesive, multi-channel strategy ensures Apex stays top of mind and serves as a visible and reliable resource for both current and prospective clients.
For more information about Apex Accounting and Consulting, visit apexacfirms.com
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