Blog & Updates
The Anatomy of a High-Converting Email Newsletter
Email marketing is one of the most effective tools in a marketer's toolkit, and a high-converting email newsletter is a key part of that strategy. But what makes an email newsletter "high-converting"? Is it just about having the right subject line, or is there more to...
December 2024 Content Ideas
As the year draws to a close and the festive spirit fills the air, it’s time to spark joy in your customer relationships! Use these content ideas to engage your email subscribers and shine on social media. From holiday celebrations to New Year’s resolutions, these...
Branding Made Easy: Free Color Pickers for a Cohesive Look
Looking to keep your branding consistent across all your digital marketing? We get it — matching the exact colors in your logo or website is a game changer for creating a cohesive, professional look for social media and email marketing. One of the simplest tools for...
Event Marketing Tips – Holiday Edition
As the calendar turns to fall and winter, businesses have a unique opportunity to capitalize on the holiday season, year-end reflections, and new year resolutions through live events and webinars. Whether you’re hosting a Halloween-themed event, a year-end review, or...
DIY Websites: Affordable Solution or Risky Choice?
Building your own website can seem like a quick and affordable solution, especially with so many do-it-yourself platforms available. However, DIY websites often come with limitations that can hinder your business growth in the long run. While there are some great...
November 2024 Content Ideas
Don’t let your marketing ‘fall’ off this month. Use these content ideas to grow your social media channels and engage email subscribers. From Entrepreneurs' Day to Small Business Saturday, these timely topics are perfect for emails, newsletters, social media, and...
Client Spotlight: Conner Services
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Conner Services, a fully licensed general contractor, has been a leader in multi-million-dollar commercial and...
7 Tips to Ignite Growth with Content Marketing
Imagine a marketing strategy that not only boosts your visibility but builds trust, educates your audience, and turns casual browsers into loyal customers — all without blowing your budget. That’s the power of content marketing. For small businesses, it’s not just an...
Client Spotlight: The ARGroup of Search Companies
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their organization. The ARGroup of Search Companies is a leading talent search firm specializing in accounting, finance, and actuarial...
8 Ways to Grow Your Email List
The boom of email may be synonymous with the 1990s, yet despite the explosion of social media and other digital marketing channels, email marketing remains one of the most powerful and cost-effective effective tools for growing business. An email list is a valuable...
Email Automation for Special Occasions
Connecting with customers on a personal level is a game-changer for small businesses. One powerful way to build those connections is by sending personalized emails on special occasions like birthdays, anniversaries, or holidays. I mean, who doesn't like to feel...
Client Spotlight: Moosehaven
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their organization. Founded by The Moose in 1922, Moosehaven is an exclusive five-star senior living community nestled along the...
Blogging for Business: How to Increase Web Traffic and SEO
Do you want to drive traffic to your website? Start a blog! Small businesses and entrepreneurs often come to us with the same issue: no one is visiting their shiny new website! One of our best tips is to add a blog or news section. Not only does regular blogging help...
Client Spotlight: Alpha GeoLogic
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Alpha GeoLogic is a geological consulting firm located in the Jacksonville, Florida area providing specialized expertise...
10 Strategies to Boost Email Engagement
Email marketing is a powerhouse for small businesses growth, but crafting emails that truly engage your audience is an art. If you want to increase email engagement and get those coveted clicks on your call-to-action, EZY Marketing has 10 expert tips that will elevate...
Client Spotlight: Complete Buying Realty
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Complete Buying Realty is a trusted real estate agency serving clients in Northeast, Florida since 2015 with a...
EZY Marketing CEO Earns Entrepreneur Certificate
EZY Marketing CEO Catrine Fredrikson was recognized by the Jacksonville Women's Business Center as one of an elite group of women who completed their Entrepreneur Certificate Program. Catrine has been taking continuing education courses in customer development,...
Eye-Catching Images: The Secret to Marketing Success
Just 50 milliseconds (0.05 seconds) – that’s how long it takes visitors to form an opinion of your website. Visual elements, such as images, play a significant role in shaping this first impression. Grabbing the attention of your audience has never been more critical,...
Client Spotlight: Northeast Florida Pediatric Society
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. The Northeast Florida Pediatric Society (NEFPS) is a society for practitioners dedicated to the health care of children...
Welcome Chloe Stofan
Chloe Stofan has joined the EZY Marketing team as a Marketing Coordinator. She provides support in all areas of the company including digital marketing, social media, email marketing, and brand management. Chloe has worked as a freelance writer and photographer for...
Elevating Content Creation with AI
Compelling content is the cornerstone of successful marketing strategies for small businesses and nonprofits. However, creating high-quality content can be a daunting task, especially with limited resources and time constraints. Enter Artificial Intelligence (AI), a...
SCORE 2024 Women’s Business Conference
EZY Marketing's Catrine Fredrikson and Dixie Punsky were honored to be featured speakers at the 2024 Women's Business Conference presented by SCORE, the nation's largest network of volunteer expert business mentors. The event was held April 11 at the National...
Client Spotlight: Julie Payton Mortgage
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Julie Payton is a veteran of the real estate industry with 27 years of experience as a mortgage loan originator. Based...
Creating Content Calendars
Social media is an indispensable tool for businesses to connect with an audience, build brand awareness, and drive engagement. However, managing multiple social media platforms can be overwhelming and time-consuming. That's where a content calendar comes in handy! At...
Client Spotlight: Bluewater Maritime School
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Based in Jacksonville, Florida, Bluewater Maritime School has been providing maritime training for current and future,...
Choose the Best Social Media Platforms for your Business
Social media is a great way to connect with your audience, share content, network with like-industries, and advertise your products and services. At EZY Marketing, we believe it’s a great way to gather valuable information about your users which allows you to better...
Foundations for Online Marketing Success
No matter where you are in your marketing journey, building a solid online marketing foundation requires three actions: Reviewing your current status Creating a plan to reach your goals Executing your plan Following these steps paves the way to online marketing...
October Content Ideas for Email and Social Media
Fall into some great content this month! Use these content ideas to engage your email subscribers, grow your social media channels, or both! From ‘Make a Difference Day’ to National Pizza Month, these timely content ideas are perfect for emails, newsletters, social...
Client Spotlight: The RITA Foundation
The RITA Foundation is a Jacksonville, FL-based nonprofit supporting the fight against breast cancer through research, education, awareness, and patient care. Since 1996, it has raised more than $6 million through special events including three annual tennis...
Using Google Business Profile to Accelerate Business Growth
Using Google Business Profile to Accelerate Business Growth Having a strong online presence is crucial for businesses of all sizes. One powerful tool that can significantly impact your business growth is your Google Business Profile. Google Business Profile is a free...
September Content Ideas for Email and Social Media
Keep your customer relationships crisp as summer gives way to fall! Use these content ideas to engage your email subscribers and grow your social media channels! From Labor Day to “Ask a Stupid Question Day,” these timely content ideas are perfect for emails,...
10 Strategies to Grow Your Social Media Channels in 2024
Growing a social media audience in a crowded digital space requires a combination of effective strategies and consistent effort. EZY Marketing’s social media team shares some of their top tips on attracting long-term and loyal followers for your business or...
Client Spotlight: Teckrez
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Headquartered in Jacksonville, FL, Teckrez, Inc. develops, markets, and supplies tackifier resins and acrylic monomers...
Celebrating 10 Years of Partnership with Constant Contact
In the ever-evolving digital landscape, email marketing continues to be a successful and cost-effective strategy for small businesses and organizations. As technology advances and consumer preferences shift, it becomes increasingly important to have a reliable and...
Crafting the Perfect Branding Board
In today's competitive business landscape, building a strong brand identity is crucial for success. Your brand is the foundation of your business, reflecting its values, personality, and uniqueness. And one powerful tool to shape and communicate your brand effectively...
July Content Ideas for Email and Social Media
Don’t let customer relationships melt away this summer! Keep your cool and use these content ideas to engage your email subscribers, grow your social media channels, or both! From Independence Day to World Emoji Day, these timely content ideas are perfect for emails,...
10 Email Marketing Tips that Boost Results
Email marketing is a highly effective and budget-friendly way to generate leads and convert prospects for your business. We’ve cultivated 10 best practices to help boost your results and, ultimately, the bottom line: 1. Never Purchase Contact Lists The CAN-SPAM Act...
‘Elite’ Website Design for Insurance Agents
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. EZY Marketing welcomed Elite Insurance Associates earlier this year to our growing, digital family. This Jacksonville,...
Avoid the Hackers! 5 Tips for Securing Passwords
Are weak passwords putting your business assets and client information at risk? Roughly 50 percent of data breaches involve stolen passwords. Password security should be a top priority for individuals as well as businesses. A strong password policy is key to...
EZY CEO Featured Guest on SCORE Podcast
EZY Marketing CEO & Owner Catrine Fredrikson is the featured guest on this week's What's the Score Podcast! Listen here SCORE, the nation's largest network of volunteer, expert business mentors, is dedicated to helping small businesses plan, launch, manage and...
Client Spotlight: Oxford Preparatory Academy
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Oxford Preparatory Academy is a preeminent summer learning and enrichment program located in Jacksonville, Fla. Founded...
June Content Ideas for Email Marketing
Summer is coming! Be ready with sizzling content. If you’re stuck for ideas, try these holidays and themes for June. From Father’s Day to World Social Media Day, these timely content ideas are perfect for emails, newsletters, and social media. Pair them with a special...
Building a Community of ‘Book Sisters’
The following is part of our Client Spotlight series – a peek behind the curtain at some of our remarkable clients and the story of their business. Donna and Charlotte came to us last year for help marketing their debut book Just Outside Your Window: Finding Insights,...
#Hashtags Made EZY
You’re probably familiar with #hashtags but using them effectively to grow your social media channels can be a bit of a challenge. We’re here to give you the lowdown. For the noobs, a hashtag is a word or phrase preceded by the pound symbol. First proposed by blogger...
May Content Ideas for Email Marketing
Email marketing has a return on investment (ROI) of $42 for every $1 spent, yet many small businesses and nonprofits struggle to capaitalize because they don't know what to write. If you're stuck for ideas, try these holidays and themes for May. From Mother's Day to...
Good Grief! We Keep Growing!
EZY Marketing is pleased to welcome Good Grief to our digital marketing family. When Dave and Pat first came to us, they had combined their experiences as life coaches and former veterinarian clinic owners and were offering grief support sessions in their local...
Email Marketing Yields High Return on Investment
Did you know that 306 billion emails are generated each day and that number is expected to increase to 361 billion by the end of 2024? With such massive amounts of email sent daily, businesses and nonprofits often wonder if they are still effective. Do they generate...
Digging Deep with Generation Groundworks
We are excited to welcome Generation Groundworks to the EZY Marketing family. Generation Groundworks came to us for help with branding and marketing their Northeast Florida excavation business. The ‘dirt’ on this family-owned and operated company is that they...
Welcome Toni McCormack
Toni McCormack has joined the EZY Marketing team as a Marketing Coordinator. She provides support in all areas of the company including digital marketing, social media, email marketing, and brand management. Toni has served as press aide for the USTA Pro Tennis...
January Holidays and Newsletter Ideas
January is a month full of days to celebrate and observances to, well, observe! Don't forget to tune in to our webinars to learn more about how to share content on social media > LINK So, grab a cuppa in observance of National Hot Tea Month and let's get started....